Strategic Marketing
“People don’t buy what you do, they buy why you do it” – Simon Sinek
With more than a century of combined experience, Devonfield provides unparalleled insight into strategic planning, innovative marketing, enhanced educational programs and media production. We are creativity experts who understand the science of branding, strategic positioning and visual expression. Devonfield helps producers develop compelling stories, raise capital and expand distribution channels; assist authors in building their platforms and launching dynamic marketing campaigns; work with educational institutions to advance learning; assist companies with expanding into new markets and forging partnerships; and counsel non-profits in generating long-term value. We have mastered the art of creative innovation and strategic storytelling.
Types of Clients
- Businesses
- Corporations
- Directors
- Educational Institutions
- Entrepreneurs
- Established Authors
- Executive Management
- Film Producers
- Global Leaders
- Media Companies
- Non-profit Organizations
- Philanthropists
Why do businesses and products fail? For one, they may be sending the wrong message. Second, they may not understand the importance of strategy and how it aligns with marketing. Another reason is not thinking systematically or establishing longevity. Similar to a three-act play, every marketing campaign needs a beginning, a middle and an end. A marketing strategy must be adaptive, innovative and consistent. Companies need to think smart: be different but effective, tell a compelling story, forge the proper alliances, anticipate the future, adapt to change and build on momentum.
“Marketing is no longer about the stuff that you make, but about the stories you tell” - Seth Godin
Some Areas of Focus
- Promotions Across Channels
- Brand Leadership
- Capturing Market Share
- Fostering & Driving Growth
- Strategic Partnerships
- Creating an Engaging Image
- Defining Future Trends
- Demographic Specification
- Global Diversification
- Utilizing Digital Media
“The best marketing doesn't feel like marketing” - Tom Fishburne
In the last few decades, marketing has changed dramatically. While core principles like promotion and engagement remain, technology and distribution systems have transformed into global platforms. Marketing is no longer local or national; it is worldwide. So how do you stay relevant and competitive? How do you capture your market and move from engagement to action? As a company that has its own projects, products and services, Devonfield explores these issues daily. We have conducted extensive research and developed proven models.
Problems with Marketing
- Short-term focus
- Conveying the wrong message
- Targeting the wrong demographics
- Not utilizing technology
- Investing in the wrong areas
- Not thinking systematically
- Using obsolete methods
- The wrong strategic partners
The growing global economy has redefined the dynamics of competition. With worldwide rivalries, success depends on being able to deliver the right product to the right market at the right time. Organizations that think systematically are turning to partnerships and alliances to access complementary knowledge and resources. This can provide new customers and innovative technology. Devonfield can help you analyze the organizational and cultural fit among partners; choose collaborative alliances; build on your capabilities to position your product; and leverage your brand for maximum impact.
Areas to Develop
- Know the competitive landscape
- Understand audience-driven marketing
- Implement valuation metrics
- Initiate pricing strategies
- Measure, capture and retain value
- Manage consumer experiences
- Incorporate media production
- Develop strategic planning
What is your story and how do you convey your ideas? What’s the most effective way to reach your audience and build loyalty? Devonfield’s team brings a depth of experience coupled with real-world knowledge from pricing and profitability to branding and promotion. We integrate the art and science of branding; analyze your strengths and weaknesses; anticipate the moves of your competitors; create long-term value; implement tailored programs to reach your audience; build strategic partnerships; and assist in overcoming obstacles when expanding into new markets.